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Six Hot SEO Predictions for 2014
If you’re not on page 1 for the terms and phrases your customers are searching, you’ll lose readers, leads and even sales. Now the good news is, if you get your SEO strategy right, your chances of...
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Why Hummingbird offers a fantastic opportunity for your SEO strategy
On October 3 last year, Google announced the release of a brand new algorithm. They named it “Hummingbird” and it’s set to revolutionise the way we search. I know there are lots of you reading this...
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Why Blogging is Seriously Good for your Business
Blogging can seem like a LOT of effort. And even if you have good intentions, when you sit down to actually start writing, the blank page can put you off – and you find yourself getting nowhere fast!...
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Link Building Guide: How to Earn the RIGHT Backlinks and Achieve Page One...
If you want to rank for your chosen keywords and keyword phrases, link building was (and continues to be) a profitable SEO strategy to invest in. But gone are the days when securing “any old link”...
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SEO Guide: Have you got the basics of your on-page SEO covered?
Do you want a page one slot on Google? If so, you’ve got to ensure your fundamentals are covered – and given the shift in focus since the recent Penguin and Panda updates, there’s a high chance you may...
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How to Get your Blog Indexed by Google, Discovered by Customers, and Shared...
Blogging for business is a smart strategy – not only for SEO, but also for increased visibility, authority, and attracting new customers. But it’s no good investing time into your blog if your mum and...
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How to Use Keywords and Why They Still Matter to SEO
If you’re updating or creating a new website or you want to make it more visible on search engine results pages (SERPs), you may be confused about keywords. Do they still matter? What should they be...
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How to do Keyword Research – A Beginner’s Guide
Finding the right keywords can make all the difference to whether your website is found by search engines and potential customers. But how do you know what keywords to use? We’ve put together a...
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How to use the Google Keyword Planner for SEO
As we discussed in our recent blog, How to do keyword research, the Google Keyword Planner is a fantastic free tool to help you analyse which keywords would perform best on your website. To help you...
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Where to Use Focus Keywords on your Website
In recent blogs, we’ve been looking at what keyword research is, why it matters and how to do it. By now, you’ve hopefully got a strong list of focus keywords for your website and blogs, but you may...
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What is SEO?
Have you fully wrapped your head around what search engine optimisation (SEO) is or is it a bit of a mystery? Perhaps you’re vaguely aware that SEO would be important to your site but you’re not really...
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The no-nonsense guide to using Google Analytics to boost your SEO – Part one
Having looked at the SEO basics as well as where to start with your keyword research over the past few blogs, we wanted to focus on how you can track whether your search engine optimisation efforts...
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The no-nonsense guide to using Google Analytics to boost your SEO – Part two
In Part One of our Google Analytics mini-series, we looked at how to set up Google Analytics for your website and what information you can get from the initial Audience Overview screen. In today’s blog...
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A beginner’s guide to Google Webmaster Tools
Having looked at some of the valuable information you can find through the data captured by Google Analytics, we wanted to take a beginner’s look at Google Webmaster Tools (GWT) – the more technical...
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How your social reputation affects your SEO
Just how important is it for your business to be active on social media? Is it essential for SEO purposes to have a presence on all the major platforms or are there platforms that are more important...
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Why Google Trends can be a powerful SEO decision-making tool
If you’ve never used Google Trends, you could be missing out on a powerful decision-making tool for your SEO efforts. What is Google Trends? Google Trends pulls together search data to look at how...
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Seven simple hacks to improve your local SEO
Back in 2013, I wrote a Local SEO Guide blog to help you ‘Reduce competition and increase Google ranking…easily’. Although a lot of the advice holds true, the Google landscape is ever changing and...
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The SEO trends predicted to dominate 2015
In last week’s blog, we looked at the big SEO news stories of 2014. Now the time has come to look to the future instead of the past. What will be the big SEO issues for 2015 and what will you need to...
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How mobile-friendly is your website?
As we reported in our recent blog, The SEO trends predicted to dominate 2015, mobile-friendly websites are going to be big news in the year ahead. Google is currently experimenting with giving websites...
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How ‘implied’ links could benefit your SEO in 2015
As we all know, link building has long been an essential part of a good SEO strategy. However, over recent years, it has become apparent that many companies have been acquiring links to their websites...
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