11 SEO Techniques to boost your online presence in 2018
In today’s world, many business owners are finding it tougher than ever to successfully boost their online presence. Are you one of them? Having a quality business website with a clear goal, compelling...
View ArticleDoes Social Media help SEO? Here’s what you need to know
One hotly debated subject in the SEO world is does social media help SEO? Can social media really affect organic rankings? Does Google count your Facebook followers? Does it really matter whether...
View ArticleShould You Optimise for other Search Engines alongside Google?
Are other search engines, such as Bing and Yahoo, important? Should you still pursue SEO rankings on the other search engines alongside Google? Read on to find out what we’ve discovered… Google’s...
View ArticleHow AI is shaping SEO (and how to boost your RankBrain rankings)
If you want to take your SEO to the next level – or even keep up – in 2018 and beyond, then you need to understand how artificial intelligence (AI) is shaping SEO, and how you can use this knowledge to...
View ArticleConvert to HTTPS by July 2018 or Risk Losing Rankings and Customers
LATEST UPDATE: Google Sets a July Deadline for HTTPS Google has announced a deadline of July 2018 as the date for when Chrome will begin clearly warning users if a site is insecure. This prominent...
View ArticleHow to Rank Your Content on Google’s Featured Snippets
Not familiar with Google’s Featured Snippets? It’s the short window that presents a relevant answer in the search results page. These featured snippets are the result of a Google update to make the...
View Article5 Reasons Why You Should Be Guest Blogging
Guest blogging has become increasingly popular and not without reason; building your online authority through this inbound marketing strategy has a massive impact on business growth. The combination of...
View ArticleYou NEED to improve your SEO in 2019 (Why and How)
Google has big plans to change and further improve the search experience over the next 20 years. So, what does this mean for you? If you want to continue to be found by your target audience in 2019 and...
View ArticleHow to easily get more Google reviews and why you should
Do you feature reviews of your business online? Not sure how to attract reviews or where they should appear to have the most positive impact? Reviews directly on Google carry the most weight and vastly...
View ArticleOn-page SEO: The complete guide to on-page SEO (2019)
Getting your on-page SEO right is a fundamental part of organic search engine optimisation (SEO) and essential to secure high Google rankings. To help you get to grips with the on-page factors that...
View ArticleBlogging Tips for Beginners
Do you publish content without a strategy in place? Do you hope that the content you create will simply work its magic and generate traffic? These blogging tips for beginners are for you! Many...
View ArticleOptimising non-text elements of your website for accessibility and SEO
UPDATED: APRIL 2019 When working on your on-page SEO, it’s essential to optimise the non-text elements on every web page as well as the copy and meta data. Examples of non-text elements include: Images...
View ArticleSchema made easy – The beginner’s guide
UPDATED: APRIL 2019 When it comes to making your on-page SEO as effective as possible, structured data markup (sometimes referred to as ‘Schema markup’ or ‘structured data’) is an under-utilised but...
View ArticleA guide to Google search algorithm updates (and what they mean for your website)
If you’ve ever wondered what a Google search algorithm update is, what it might mean for your website and if there’s anything you need to do when Google rolls one out, then this is the guide for you....
View ArticleHow your website’s design can help create a phenomenal user experience that’s...
LAST UPDATED: JULY 2019 When you create a new website, one of the big dilemmas is whether to prioritise the design, the content or the SEO. Beautiful web design gets visitors to read your content. In...
View ArticleA beginner’s guide to Google Search Console
Updated September 2019 Google Search Console is a must-use tool if you want to track how your website is performing. You can keep an eye on keywords, page impressions, click-through rates, rankings,...
View ArticleA beginner’s guide to Google Analytics
Google Analytics is one of the best tools available for tracking the performance of your website and how visitors interact with it. Not only is it free but it also gives useful, meaty data that easily...
View ArticleOff-Page SEO: The Complete Guide to Off-Page SEO (2020)
Off-page SEO, when combined with on-page SEO and technical SEO, is essential to any successful SEO strategy. Many people think of off-page SEO techniques as focusing entirely on backlinks but,...
View Article